The campaign was executed using industry-standard tools and platforms. Canva and Figma were used for designing social media creatives and landing pages. Meta Business Suite and Google Ads powered paid ad campaigns, while Google Analytics and Looker Studio tracked KPIs like engagement, CTR, and ROI. Mailchimp was used for automated email sequences, and Trello helped manage the campaign workflow.
Audience Research & Persona BuildingCreated detailed user personas and customer journey maps to align messaging and tone with target demographics.
SEO & Content Marketing
Published blog content optimized around long-tail keywords related to sustainability and green living.
Social Media Strategy
Developed and scheduled engaging posts and reels across Instagram, Facebook, and TikTok, increasing followers and shares.
Email Marketing
Designed a welcome series, promotional emails, and cart abandonment flows using Mailchimp automation.
Paid Campaigns (PPC)
Launched A/B tested ad creatives on Google Search and Instagram, targeting high-intent keywords and interests.
Analytics & Reporting
Monitored real-time performance using UTM tracking, Google Analytics, and created a visual dashboard in Looker Studio.
- Developed a multi-platform digital marketing campaign from concept to execution
- Learned how to create, schedule, and optimize paid ads and content
- Gained experience in analyzing marketing performance using real KPIs
- Practiced using automation and CRM tools for lead nurturing
Ermelinda Kolani - Digital Marketing Student