GreenBloom – Sustainable Lifestyle Campaign

May 18 / Ermelinda Kolani
GreenBloom is a digital marketing campaign created as a final project to promote sustainable living among eco-conscious millennials and Gen Z. Aimed at raising awareness and boosting engagement for a fictional green brand, the project simulates real-world marketing by combining content strategy, SEO, paid ads, email automation, and performance analytics across multiple platforms.The campaign showcases the full digital marketing funnel—from audience research and persona development to content creation and conversion tracking. It highlights the practical use of tools like Google Ads, Mailchimp, and Looker Studio to plan, execute, and measure results effectively.

Tools & Channels Used

The campaign was executed using industry-standard tools and platforms. Canva and Figma were used for designing social media creatives and landing pages. Meta Business Suite and Google Ads powered paid ad campaigns, while Google Analytics and Looker Studio tracked KPIs like engagement, CTR, and ROI. Mailchimp was used for automated email sequences, and Trello helped manage the campaign workflow.

Core Components

Audience Research & Persona Building
Created detailed user personas and customer journey maps to align messaging and tone with target demographics.

SEO & Content Marketing
Published blog content optimized around long-tail keywords related to sustainability and green living.

Social Media Strategy
Developed and scheduled engaging posts and reels across Instagram, Facebook, and TikTok, increasing followers and shares.

Email Marketing
Designed a welcome series, promotional emails, and cart abandonment flows using Mailchimp automation.

Paid Campaigns (PPC)
Launched A/B tested ad creatives on Google Search and Instagram, targeting high-intent keywords and interests.

Analytics & Reporting
Monitored real-time performance using UTM tracking, Google Analytics, and created a visual dashboard in Looker Studio.


Learning Outcomes

  • Developed a multi-platform digital marketing campaign from concept to execution
  • Learned how to create, schedule, and optimize paid ads and content
  • Gained experience in analyzing marketing performance using real KPIs
  • Practiced using automation and CRM tools for lead nurturing

Campaign Preview & Assets

🖼️ Social Media Creatives (Canva/Figma)

📊 Performance Dashboard

📨 Email Flow Demo


Ermelinda Kolani - Digital Marketing Student
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