"Terra" – Branding Identity for a Sustainable Cosmetics Brand

Jun 11 / Desara Saliasi
Terra is a branding and visual identity project created as a final assignment for a Graphic Design course, focused on building a cohesive brand system for a fictional eco-friendly cosmetics company. The objective was to create a visually compelling brand that communicates natural beauty, sustainability, and modern elegance through carefully crafted visual elements. The project involved the full branding cycle—from concept development and moodboarding to logo design, typography, packaging, and digital presence. It showcases the ability to translate brand values into a consistent visual language across various platforms and formats.

Creative Objectives

  • Develop a complete brand identity for a sustainable, nature-inspired cosmetics brand
  • Design a logo, color palette, and typography system aligned with brand values
  • Create mockups for packaging, social media, and print materials
  • Ensure visual consistency and storytelling across all brand assets

Tools & Technologies Used

Adobe Illustrator (Logo design, vector assets)
Adobe Photoshop (Packaging mockups, photo editing)
Figma / Adobe XD (Digital brand presentation, social media templates)
InDesign (Brand guidelines book)
Branding Techniques: Grid-based logo construction, color theory, minimalism, eco-aesthetic
Mockups & Assets: Smart objects, realistic packaging, billboard and mobile previews

Brand Components

  • Logo Design: Minimalist emblem combining a leaf and drop symbolizing purity and nature
  • Typography: A modern serif paired with a clean sans-serif for elegance and readability
  • Color Palette: Earthy tones (forest green, beige, clay) evoking calm and natural elements
  • Packaging: Tube and jar designs using recycled paper textures and matte finishes
  • Social Media Templates: Instagram and Pinterest post layouts with product highlights and quotes
  • Brand Guidelines: A 12-page PDF manual outlining usage, spacing, and visual tone

Key Outcomes

  • Strengthened logo design and visual communication skills
  • Learned to structure brand guidelines and deliverables professionally
  • Improved ability to balance creativity with strategic thinking and brand values
  • Practiced client-ready presentation, layout, and prototyping techniques

Learning Outcomes

  • Gained hands-on experience in full-cycle data analytics: from data ingestion to actionable insights.
  • Learned to integrate Python-based predictive models into business dashboards.
  • Improved skills in SQL, data storytelling, and KPI design for stakeholder reporting.
  • Practiced agile project delivery, version control, and presenting findings to non-technical audiences

Project Assets

🖼️ Brand Presentation (PDF or Figma Link)

🖋️ Logo Files & Mockups (Drive Link)

📄 Brand Guidelines Document

Desara Saliasi- Data Graphic Design Student
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