- Develop a complete brand identity for a sustainable, nature-inspired cosmetics brand
- Design a logo, color palette, and typography system aligned with brand values
- Create mockups for packaging, social media, and print materials
- Ensure visual consistency and storytelling across all brand assets
Adobe Illustrator (Logo design, vector assets)
Adobe Photoshop (Packaging mockups, photo editing)
Figma / Adobe XD (Digital brand presentation, social media templates)
InDesign (Brand guidelines book)
Branding Techniques: Grid-based logo construction, color theory, minimalism, eco-aesthetic
Mockups & Assets: Smart objects, realistic packaging, billboard and mobile previews
- Logo Design: Minimalist emblem combining a leaf and drop symbolizing purity and nature
- Typography: A modern serif paired with a clean sans-serif for elegance and readability
- Color Palette: Earthy tones (forest green, beige, clay) evoking calm and natural elements
- Packaging: Tube and jar designs using recycled paper textures and matte finishes
- Social Media Templates: Instagram and Pinterest post layouts with product highlights and quotes
- Brand Guidelines: A 12-page PDF manual outlining usage, spacing, and visual tone
- Strengthened logo design and visual communication skills
- Learned to structure brand guidelines and deliverables professionally
- Improved ability to balance creativity with strategic thinking and brand values
- Practiced client-ready presentation, layout, and prototyping techniques
- Gained hands-on experience in full-cycle data analytics: from data ingestion to actionable insights.
- Learned to integrate Python-based predictive models into business dashboards.
- Improved skills in SQL, data storytelling, and KPI design for stakeholder reporting.
- Practiced agile project delivery, version control, and presenting findings to non-technical audiences
🖼️ Brand Presentation (PDF or Figma Link)
🖋️ Logo Files & Mockups (Drive Link)
📄 Brand Guidelines Document
Desara Saliasi- Data Graphic Design Student